The B2B purchasing procedure can be prolonged and complicated, with several decision-makers and stakeholder groups included. This can result in long sales cycles and a lower win portion for businesses. By understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chance… Read More

By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can decrease sales cycle times and increase the opportunities of winning a sale. In today's fast-paced service world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win portions. B2B marketing has the sp… Read More

In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and other realities regarding modern-day B2B marketing. We go over how the buying journey is now totally fragmented and also the manner in which community building can assist marketing experts retake control of the discovery as… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no longer exists, and various other realities about contemporary B2B advertising. We talk about just how the buying journey is now totally fragmented and also the way that area building can aid marketing professionals take back control of the ex… Read More